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Hedge Fund Insight

The Power of Your Brand Is Essential for Hedge Funds,

 By Robin Eggar October 5, 2015 · Hedge Fund Insight

Most hedge fund managers wouldn’t include the word “brand” anywhere on their balance sheet let alone give it a monetary value. But for alternative investment managers, especially start-ups, their brand is their single most valuable asset. They just don’t recognise it.

Read the full article here…

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